OP Rebrand


Concept Development 
Brand Identity
Environmental Design

Ocean Pacific was recently acquired by Walmart and has since struggled to find its own unique voice on the market. To refresh the brand, I decided to come up with a story and persona of a fictional designer being tasked to work on the rebrand; a stereotypical surfer dude, armed with nothing but a sketchbook, a pirated copy of the Adobe suite, and a bad sense of humor. Employing this unusual tactic helped me find a unique, funny, and sincere attitude that I carried through the playfully chaotic visual guideline system, environments, posters, stationery, web presence, etc.

Work in progress! Check back to see more details.